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TAMPA BAY BUCCANEERS

Tampa Bay Buccaneers ​wanted to predict how female viewers would respond to a new TV campaign focused on families​

OVERVIEW

Women account for 45%of the NFL fan base and approximately, the Buccaneers wanted to understand how females responded to a new TV commercial focused on families. To undertake the creative testing, Blue Kite recruited moms of preteen-age children in​ ​between the ages of 30 and 44 to participate in the research.

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