SMARTER CREATIVE

REBRANDING A NYC LEADER

Marcus & Millichap rebrands their multifamily real estate division

OVERVIEW

New York Multifamily, a subsidiary of Marcus & Millichap, is NYC’s leading multifamily real estate investment firm. They possess the unique, and highly desirable combination of being an aggressive boutique firm that also happens to be powered by the resources of a national organization. We helped NYM project their #1 status through a brand repositioning and a digital transformation that helped to automate certain aspects of their business process —giving them a competitive advantage.
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BRANDING

New York Multifamily, a subsidiary of Marcus & Millichap, is NYC’s leading multifamily real estate investment firm. They possess the unique, and highly desirable combination of being an aggressive boutique firm that also happens to be powered by the resources of a national organization. We helped NYM project their #1 status through a brand repositioning and a digital transformation that helped to automate certain aspects of their business process —giving them a competitive advantage.

WEBSITE

New York Multifamily, a subsidiary of Marcus & Millichap, is NYC’s leading multifamily real estate investment firm. They possess the unique, and highly desirable combination of being an aggressive boutique firm that also happens to be powered by the resources of a national organization. We helped NYM project their #1 status through a brand repositioning and a digital transformation that helped to automate certain aspects of their business process —giving them a competitive advantage.

SALESFORCE INTEGRATION

New York Multifamily, a subsidiary of Marcus & Millichap, is NYC’s leading multifamily real estate investment firm. They possess the unique, and highly desirable combination of being an aggressive boutique firm that also happens to be powered by the resources of a national organization. We helped NYM project their #1 status through a brand repositioning and a digital transformation that helped to automate certain aspects of their business process —giving them a competitive advantage.

MESSAGING

New York Multifamily, a subsidiary of Marcus & Millichap, is NYC’s leading multifamily real estate investment firm. They possess the unique, and highly desirable combination of being an aggressive boutique firm that also happens to be powered by the resources of a national organization. We helped NYM project their #1 status through a brand repositioning and a digital transformation that helped to automate certain aspects of their business process —giving them a competitive advantage.

SALES ENABLEMENT

New York Multifamily, a subsidiary of Marcus & Millichap, is NYC’s leading multifamily real estate investment firm. They possess the unique, and highly desirable combination of being an aggressive boutique firm that also happens to be powered by the resources of a national organization. We helped NYM project their #1 status through a brand repositioning and a digital transformation that helped to automate certain aspects of their business process —giving them a competitive advantage.

SOCIAL MEDIA

New York Multifamily, a subsidiary of Marcus & Millichap, is NYC’s leading multifamily real estate investment firm. They possess the unique, and highly desirable combination of being an aggressive boutique firm that also happens to be powered by the resources of a national organization. We helped NYM project their #1 status through a brand repositioning and a digital transformation that helped to automate certain aspects of their business process —giving them a competitive advantage.

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