Rafael is a hands-on creative leader with over 20 years of building award-winning initiatives at both global holding companies and startups. An expert at conceiving and directing comprehensive brand initiatives, multi-channel marketing campaigns, digital products, and data-driven marketing programs, Rafael creates transformative brands that connect business value with consumer behavior. Rafael started his career at Ogilvy & Mather conceiving global creative campaigns for IBM's Small Business Agenda, e-business, Thinkpad, Netfinity servers and Intellistation. Rafael left the comforts of Ogilvy for the excitement and challenges of creative startups. The first was The Concept Farm, which he helped to become one of AdAge’s fastest growing small agencies. He then partnered with the farmers to co-found La Finca Creative, a Hispanic creative agency that soon won national acclaim and AdAge gold awards. Rafael continues building high-performance creative technology agencies that accelerate business growth and is currently leading the transformation of BlueKite Agency into a leading behavioral creative agency.